A Content System Behind a Growing DTC Brand
Verdant Skincare
The Challenge
The team was managing content internally between launches, which meant posting went quiet for weeks at a time right when consistency mattered most for paid traffic and retention.
Our Approach
We installed a monthly content system tied to their launch calendar — UGC-style creative, product-education shorts, and a repurposing workflow feeding both organic and paid — so content never depended on someone finding spare time internally.
“Content used to be the thing we never got to. Now it just happens, every month, without us thinking about it.”
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